Welcome to LaceLife, your trusted source for premium fresh and sustainable seafood sourced directly from the pristine coastal waters of New Zealand. Founded and operated by Wallace Atwell, our business is rooted in Gisborne — a region renowned for its clean ocean environments, rich marine resources, and strict New Zealand seafood quality standards.
We specialize in curating high-quality, fresh, and traceable seafood products for global customers. From daily fresh catches to premium processed seafood selections, every product we offer adheres to strict food safety, freshness, and sustainability protocols. We believe great seafood comes from responsible harvesting and rigorous quality control — that’s why we oversee every step, from sourcing and screening to packaging and shipping, to deliver ocean-fresh delicacies straight to your door.
What sets us apart is our commitment to authenticity, quality, and customer trust. As a local New Zealand seafood supplier, we leverage superior local marine resources and professional supply chain experience to provide consistent, top-tier seafood for families, catering businesses, and seafood lovers worldwide. Whether you’re looking for daily fresh seafood ingredients or premium specialty seafood products, LaceLife delivers reliable, fresh, and authentic New Zealand ocean flavors.
Our mission is simple: to connect global customers with the purest, freshest New Zealand seafood, while advocating sustainable marine fishing and eco-friendly seafood trading. We strive to build long-term, transparent, and trustworthy partnerships with every customer through premium products and thoughtful service.